How Connected Employees Can Generate More Revenue

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There’s no question that smartphones have become an integral part of our daily lives. In 2016, the average person checked their phone 27 times a day, rising to 80 times per day in 2017. This year, the latest studies are showing that millennials (18-34 year olds) check their smartphones over 150 times a day! So the number of connected employees has clearly risen over recent years, but what does this mean for workplace productivity?

Rules of Engagement

Well, it’s hardly surprising that connected employees are engaged employees. Engaged employees are subsequently more productive – as the old adage goes: a ‘happy workforce is a productive workforce‘.

In turn, engaged employees generate more revenue and profit for businesses than non-engaged employees.

Connected employees having fun

A happy workforce is a productive workforce

Today’s Hierarchy of Needs

But why is connection so important? Well, social interaction is an essential human requirement, as shown by the third tier of Maslow’s Hierarchy of Needs below. What Maslow probably didn’t anticipate, back in 1943, was that in today’s society connections would largely happen online through devices.

We can now fulfil our need for love and belonging at the push of a button, without even leaving home.

Where do connected employees fit on the Hierarchy of Needs?

Maslow’s Hierarchy of Needs

In the workplace, employees are becoming increasingly connected through email, instant messaging, social media and other digital tools. While it will take some time to replace the traditional ‘water cooler gossip’ culture, employees are definitely communicating more online.

Indeed, recent research from Salesforce shows that “71% of workers want their employer to offer the same level of technology that they use in their personal lives”.

Reward System 

Social interaction has been proven to release dopamine – the reward chemical. Furthermore, our brains now anticipate a dopamine spike from online behaviour, eg people liking our latest picture on Instagram.

This social currency also applies to the workplace, and savvy employers are clambering to capitalise on it. WellteQ uses gamification in a variety of ways to maximise engagement, such as matching teams against each other in wellness challenges.

Rise of connected employees at work

Social currency in the workplace

Embracing Connected Employees

2017 report by Deloitte showed that 56% of companies were redesigning their HR programs to leverage digital and mobile tools. In addition, 41% of companies revealed that they were actively building their own mobile apps to deliver HR services.

WellteQ is extending traditional HR capabilities by embracing connected employees through our digital wellness solution. WellteQ’s award-winning analytics platform allows employees to manage their own wellness more effectively, while also lowering company risk through the HR function. The result of this is proven to deliver a 40% increase in employee engagement. 

To discover how leveraging connected employees can result in a healthier, happier and, more profitable workforce, Get in touch with WellteQ today.

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