How to Transform Your Employees from Detractors into Promoters

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One of the questions we hear a lot is: how can you use wellness programs to transform employees from detractors into promoters and significantly increase your Employee Net Promoter Score (eNPS)?

What is eNPS?

The eNPS approach is a relatively new phenomenon but it is fast becoming a powerful tool for savvy employers. It was adapted from the Net Promoter Score (NPS) metric, which is used to measure customer loyalty by asking how likely, on a scale of 0-10, they are to recommend a product or service: 0-6 (detractor), 7-8 (passive), 9-10 (promoter). You then calculate the NPS by subtracting % of detractors from % of promoters.

However, the difference is that the eNPS measures employee loyalty through the question: “How likely are you to recommend this company as a place to work?”. It’s a pretty brutal scoring system, with only the super-engaged employees becoming promoters.

WellteQ has been proven to significantly improve eNPS

Calculating your eNPS score

But why all the fuss about eNPS? While the system is not perfect, with several critics calling for more expansive measurement criteria, there’s beauty in its simplicity. Asking employees one simple question is a low barrier to gathering feedback on work culture and, if used periodically, can provide good indication of employee engagement. However, anyone who’s worked in HR will tell you it’s hard enough to implement an eNPS, let alone measure it.

Healthy Employees Are Happy Employees

At WellteQ we take an altogether more holistic approach to understanding employee engagement. We believe that employee wellness is intrinsically linked to employee engagement – by improving your exercise regime, nutrition, sleep quality, mental health and financial wellness you can boost your happiness at work, thus increasing the likelihood of recommending your employer.

Happy employees

Healthy employees are happy employees!

One important aspect of employee wellness is stress. A recent case study shows 44% of employees reporting significant reductions in stress at work after the wellness initiative. Perhaps a more surprising result was that 44% of employees also reported a strong decrease in stress levels at home.

WellteQ step challenge among employees from case study

Stress levels pre/post wellness program

The Net Result

By measuring stress and other human factors across our wellness initiatives, we have seen a dramatic rise in the eNPS score ranging from 18-73%.

However, perhaps our most exciting finding is that employees who measured as least engaged before the wellness initiative made the largest positive shift after the initiative – truly transforming detractors into promoters!

Positive Perception

The overarching participant feedback was companies investing time and money in wellness initiatives showed they truly cared about employee wellbeing. This created a much more positive perception of that employer.

This is just one example of how WellteQ leverages technology and analytics to drive demonstrable ROI on employee engagement and wellness.

To discuss how you can turn your detractors into promoters by maximising employee engagement, get in touch with WellteQ today.

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